Marketing Your Indie RPG Through Short Form Video
About four years ago, I made a one-minute video on TikTok about Jay Dragon’s Wanderhome. That video went viral to the tune of nearly a million views. A few months later, Jay showed me the spike in revenue Possum Creek Games saw as a result and told me I had essentially kept the studio’s lights on for three months.
I say this not to suggest that anyone can expect this kind of literal overnight success, and only a little bit to brag, but primarily to illustrate that short-form video is an unbelievably underused avenue for marketing your game.
Don’t know where to start? I’m here to help.
“The GM Cannot Cheat”
Since the earliest days of the tabletop roleplaying game hobby, there has been a distressingly common view that the facilitator of the game is God; an omniscient, omnipotent authority figure with the final say on all matters.
I hate this.
Lessons From A Return to Apocalypse World
Apocalypse World cracked my brain open when I first read it many years ago. The text seemed to not only understand what I wanted out of tabletop RPGs, but provide actionable advice to produce it. Now, in preparation for an upcoming game, I’m reading Apocalypse World again and finding it still has clarity to offer me. Perhaps a mere crack in my brain was not enough to truly absorb everything this game expresses; with over a decade of running games under my belt, I feel better equipped to share what I can still stand to learn from the original Power of the Apocalypse.